“What do you want to be when you grow up?”

Often posed to kindergarteners, this question may, in fact, weigh the heaviest on those first entering the workforce, who often face looming student debt, impatient parents, and peer pressure to “figure it out”—and fast! However, according to the U.S. Labor Bureau, the average worker changes jobs about 12 times throughout their career, signaling that professionals of all ages are often still on the hunt to answer this age-old question.

With the Presidential elections looming in the not-too-distant future, buzz is beginning to form about who might throw their name in the hat, run alongside a popular name, or rise to national popularity. Based on her social media activity, Governor Gretchen Whitmer may be one of them.

In February 2023, Meta tested out “Meta Verified,” a paid subscription service allowing users to have their accounts verified on both Instagram and Facebook. Meta Verified follows in the footsteps of Twitter’s “Twitter Blue,” the first paid social media verification subscription…

I agonize over words. It’s my job.

As a ghostwriter, I write pieces that embody the ideas and personalities of someone else.

Each word you attach to the next builds your personality: how others perceive you; how you choose to verbalize who you are.

Words matter.

In June 2022, LinkedIn released the ‘laugh’ reaction. Being one of seven other reactions the social media platform offers, the laugh reaction is specifically meant to, “expresses that the post made you laugh, felt humorous, or offered light-hearted fun in a professional context.”

Finding the right social media manager is a bit like playing the lottery. There are more losers than winners in this game. Hiring the right candidate for this position can be challenging. I know because I’ve made the mistake of hiring a person who wasn’t truly qualified to do social media. Don’t get sucked into the buzzwords and promises an amateur might offer. Instead, take the time on the front end to vet the person to ensure he/she will deliver.

Here are 9 red flags to look out for when hiring a social media manager:

Clients will often ask me where they should start when building their personal brand: working with a PR firm to get media placements, revamping their website, pitching to speak on stages, building their email list, or posting consistently on social media.

This is a valid question. Starting to build your personal brand is an incredibly daunting task because it can be taken in so many directions. However, the most important foundation of your personal brand is your social media. Here’s why…